Management Board

WWT’s Senior Management Board lead on setting and delivering WWT’s strategy for protecting wetlands. They are all passionate about the natural world and bring a wealth of experience and skills to the organisation.

Sarah Fowler

Chief Executive

Sarah Fowler, Chief Executive

Sarah works to inspire everybody to connect with and care for our natural world and realise the benefits this brings for people and nature. She started her career working on The Wildlife Trust’s Water for Wildlife campaign across Wessex. Most recently she was Chief Executive of the Peak District National Park Authority, where she led the English National Parks work on nature recovery and developed the acclaimed National Parks Experience Collection, showcasing sustainable tourism offers from businesses across National Parks. Sarah has held various executive roles in the Environment Agency on flood, water and environmental regulation and delivery, she was CEO at Peterborough Environment City Trust, worked at English Nature and led the RSPB’s water policy and parliamentary teams. Sarah is an advisory board member for VisitEngland and, at home, she is a Trustee of Derbyshire and Nottinghamshire Active Partners Trust. Sarah joins WWT as we focus on the role that wetlands play in helping meet the most pressing challenges of climate change, biodiversity loss and our own plummeting well-being. She will focus on the system-wide changes needed that will help WWT, and wetlands, be at the heart of positive solutions for climate, nature and people.

Kevin Peberdy

Chief Operating Officer

Kevin Peberdy, Chief Operating Officer

The COO is responsible for the delivery of WWT’s strategic ambitions and targets through operational leadership and management of the Charity.  Kevin has previously held positions with the Wildlife Trusts and Natural England but has been with WWT over 30 years. As Director of Development he was responsible for the design and delivery of major projects including the London Wetland Centre, Castle Espie, the Welney visitor centre and Lady Fen, Martin Mere reedbeds, Steart Marshes and Slimbridge 75 as well as developments in trading, play and wild spaces across all our sites. He has advised on numerous projects in the UK and internationally combining habitat restoration with visitor engagement and experience development, including the Hong Kong Wetland Park. He has also made a major contribution to development of WWT’s new strategic direction. In his spare time Kevin enjoys wildlife gardening, including designing rain-fed ponds and green roofs, mountain walking and wildlife watching.

Mat Carter

Director of Operations

Mat Carter, Director of Opertaions

As the Operations Director, Matt is responsible for the development and performance of our visitor centres across the UK. This involves overseeing all expert functions that contribute to the visitor experience, including those responsible for designing immersive and engaging experiences, looking after our ambassador species, education professionals, site development and retail. Matt has worked around wetlands all his career, starting with a project reintroducing otters in the South of England. He worked in Environmental Regulation with the Environment Agency, and latterly with Natural England managing protected sites and leading the work to designate the first marine protected areas in the UK. He has overseen the management of a range of visitor attractions including outdoor areas and Reserves in the Brecon Beacons and Pembrokeshire, and numerous gardens, houses and castles. He has found working for WWT an inspiring opportunity to really help people understand, enjoy and care for our amazing wetlands. With two daughters (who grew up in Cornwall on surfboards) and a dog, he is generally found somewhere outdoors when not at work, nearly always in or on the water.

Corinne Pluchino

Director of Fundraising, Marketing and Communications

Corinne Pluchino, Director of Fundraising, Marketing and Communications

After beginning her career in the Houses of Parliament, Corinne moved to the commercial sector where she specialised in communications and external affairs both in house and in consultancy. In her role as a Director at Hill & Knowlton Strategies, the global communications agency, her clients included several charities and she was inspired to move to the sector full time. She has held roles in various organisations, most recently as Chief Executive at Campaign for National Parks, before joining WWT in 2020. Corinne has always loved the natural world and has a particular interest in the relationship between agriculture and conservation. She returned to university in 2017 to study for an MSc in Environment, Politics and Society at UCL and is a former Trustee of CPRE, the countryside charity. Her role is particularly rewarding at a time when wetlands are increasingly seen as part of the solution to some of the immense challenges that our world faces, as well as providing vital habitats for wildlife and creating evocative and inspirational landscapes.

John Rew

Director of Finance and Support Services

John Rew, Director of Finance and Support Services

John oversees a range of support functions: Finance, IT, People, Legal, Sustainability, Property, Health and Safety and Compliance. John joined WWT in April 2018. He started his career in accountancy practice before working in the commercial sector at Thrifty Dollar Car Rental as Financial Controller for the UK. He decided to move into the charity sector and was appointed Head of Finance at Christian Aid, managing a Finance team of 30 for the £100m international development charity. He then became director of finance and other support functions at the Fairtrade Foundation and St Joseph’s Hospice Hackney before moving with his family out of London and joining WWT. John grew up on a farm in south Devon and used to birdwatch at the nearby Slapton Ley. He is rediscovering his love of nature and the outdoors and is not missing London in the least!.

Dr. James Robinson

Director of Conservation

Dr. James Robinson, Director of Conservation

James was previously WWT’s Head of Wetland Biodiversity Unit and returned to WWT in spring 2018 to lead the Conservation Directorate. In between he held roles as the RSPB's Director for Eastern England, Head of Nature Policy, Director for Northern Ireland, and Conservation Manager for Northern Ireland. He’s a birder, moth-er, spinner (the bike type) and Hull City AFC supporter. James has a BSc Honours degree in Biological Sciences and PhD in seabird ecology, both from the University of Durham. James’ role is to ensure the Conservation Directorate delivers measurable conservation outcomes in line with the organisation's strategy. He is also Chair of the IUCN UK Committee’s Protected Areas Working Group, a member of the Ramsar Convention’s Management Working Group, and invited expert on the East Asian Australasian Flyway Partnership’s Technical Committee. James has spent over 25 years saving and creating wetlands in his various roles and has a passion for these habitats and the wildlife they support.